Merchandising
With thousands of shopping options at customer's fingertips and attention spans at an all time low, merchandising is more important than ever for specialty retailers. Targeting your audience with the most relevant products while providing an engaging yet natural browsing experience is a crucial way to set your brand apart.
Areas of Experience
1.
Establishing priorities by interpreting trends in sales, inventory and consumer mindset.
3.
Capturing engaging product imagery for use in website banners, email and social media.
5.
Designing custom landing pages to showcase stories in visually pleasing and easily shop-able layouts.
2.
Crafting seasonally relevant stories that relate to current trends.
4.
Scheduling publishing cadence, setting task lists for collaborators and reviewing creative assets.
6.
Monitoring performance, making adjustments and applying lessons to future decision making.
Work Sample:
Tactics Holiday Gift Guide
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Analyzed historical data, projected inventory and identified key categories, brands and products during the holiday shopping season.
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Curated custom collections of hand picked product catered to specific types of customers.
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Built custom landing page layout to provide a hub for custom collections with an intuitive cross category shopping experience.
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Communicated needs from design team and provided creative assets for graphic work.
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Uploaded, linked, reviewed and published page.
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Created additional product & lifestyle imagery to support campaign on social & email channels throughout holiday season.
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Holiday Gift Guide social campaign helped boost month over month Instagram engagement by 55%
